Are these images Classic retro fashion or Kitsch? It depends on your design tastes really.. What some see as a true depiction of an era, others may see as excessively garish or ironic. No need to analyse these set of images too deeply – John Adams (the founder of Adams Picture Library) had an eye for fashion and he, along with other fellow APL photographers presented a comprehensive snapshot of the decades, not just with the clothing and make-up photographs, but taking real life images of buildings, food, furniture, technology and business.

Heritage Assets have now taken on the task of digitising Adams Picture Library and will be expanding the online collection with our original style of images – take a sneaky peak now….